[youtube:http://www.youtube.com/watch?v=QOVRgVPrGlQ]

Steve Jobs is a great presenter, no doubt. And after doing so many shows, we begin seeing a pattern; his favorite phrases. I’ve got a huge respect for Apple and Steve but I have to say this is very funny. But you know what?

It’s all good. In fact, it’s great. Steve does something most executives will never do; he speaks in English that mere mortals can understand. That’s probably one of the reasons why people love Apple, they’re down to earth.

Pretty cool, huh?

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